Email Notifications

Storefront can send email alerts whenever key events happen in your store — an order completing, a customer account being created, or a domain expiring. You control which event categories trigger notifications, which email addresses receive them, and whether notifications are active or paused. This lets you monitor store activity without having to log in and check manually.

Email notifications, the event log, and webhooks

These three features draw from the same underlying event data but serve different purposes. Understanding how they relate helps you choose the right tool.

How email notifications and the event log connect

Every event that triggers an email notification also appears in the event log. The event log is the complete record of activity in your store, every action, every status change, with timestamps, actor details, and IP addresses. Email notifications are a proactive subset of that data, delivered to your inbox as events occur.

When you receive an unexpected notification, the event log is where you go for full context. If a notification tells you a customer account was created, the event log shows who created it, when, and from what IP address.

Email notifications vs. webhooks

Both cover the same three event categories — Orders, Customers, and Domains, but they serve different audiences.

Use email notifications when you and your team need to know when things happen. Use webhooks when your systems need to react when things happen. See Storefront Webhook Notifications for webhook setup.

Accessing notification settings

1. Log in to Storefront Manager.
2. Navigate to Settings → Notifications.

The Notifications page shows three event categories: Orders, Customers, and Domains.

Event categories

Enable or disable a category

Each category has a toggle. When enabled, notifications fire as events occur. When disabled, notifications pause — your configured email addresses are preserved and resume sending when you re-enable.

You can also enable or disable a category from the three-dot menu next to it, without touching the toggle.

Configure email addresses

You can send each category's notifications to one or more addresses. The same address can appear across multiple categories, and there is no limit on how many addresses you can add per category.

1. Navigate to Settings → Notifications.
2. Click the three-dot menu next to the category you want to configure.
3. Add, edit, or remove addresses in the modal.
4. Save your changes.

Your own email address is pre-filled when you first configure a category. You can change it to any address you prefer.

Each address on the list receives its own individual email — notifications are not sent via CC or BCC.

If you uncheck the Email checkbox for a category, sending pauses for that category but your address list is preserved.

Send a test notification

Before relying on live events to confirm your setup, send a test email.

1. Navigate to Settings → Notifications.
2. Click the three-dot menu next to the category you want to test.
3. Select Send test.

Storefront sends a test email with sample data to all configured addresses for that category. The subject line and body reflect what live notifications look like.

Troubleshooting

I'm not receiving notifications even though a category is enabled. 

Check that the Email checkbox is checked for that category — the toggle and the checkbox are separate controls. Also confirm the email address in the list is correct. If both look right, send a test notification to verify delivery. If the test email doesn't arrive, check your spam or junk folder.

I want different people to receive notifications for different event types. 

Configure each category independently. You can use entirely different address lists for Orders, Customers, and Domains.

I disabled a category but want to re-enable it without re-entering all my email addresses. 

Disabling a category preserves your address list. Toggle the category back on, or use the three-dot menu to enable it, and sending resumes to the same addresses.

I'm getting notifications but I need more detail about what triggered them. 

Go to Customers or Domains in Storefront Manager and open the event log for the relevant account or domain. The event log shows the full context for every event — actor, timestamp, IP address, and action that the email notification summarizes.

Related articles

• Viewing and Managing Orders in Storefront
• Storefront Webhook Notifications
• Using the Storefront Event Log

Questions? Contact OpenSRS Support.

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