Notify your CRM when a customer registers

Rather than periodically checking Storefront for new customers, you can have Storefront push a notification to your own systems the instant a customer registers — letting you create a matching record in your CRM automatically.

This combines Customer webhooks with your own customer ID, so the incoming event can be matched straight to a record in your system.

How it works

1. Set up a webhook subscription for Customer Events in Storefront Manager, pointing at your own endpoint. See Using webhooks if you haven't done this yet.
2. When a customer registers, Storefront sends a webhook with event_type_name: create and record_type: customer.
3. If the customer was tagged with your own ID via external_user_id — either at signup via query string, or via the API — that ID is part of the customer record Storefront is describing in the event.

What to build on your end

Your webhook handler should, on receiving a create customer event:

1. Look up the customer's external_user_id, if present.
2. If it matches an existing lead or record in your CRM, attach the new Storefront account to it.
3. If there's no match, create a new CRM record from the event data.

Note: Set the ID before the customer registers, if you can

This flow works best when the customer already has an external_user_id by the time they complete registration — for example, if they arrived via a link with extuserid attached. See Link your own customer ID to Storefront for how to do this.

Related articles

• Using webhooks
• Customer Events
• Link your own customer ID to Storefront

Questions? Contact OpenSRS Support.